Useful to the guest. Operational for everyone else.
The same event can reduce guest confusion, improve property access, and give the organizer a coherent operating layer.
01TICKET & MEMBERSHIP HOLDERS
One event, even when the records arrive in different places.
SecureOne can organize eligible tickets, memberships, parking, and event guidance around the person’s verified addresses and authorized provider connections.
Know which verified email received each record
Open tickets, parking, maps, schedules, sponsors, and support in one event
Use the right assurance only at the access point that requires it
02VENUES & PROPERTY OPERATORS
Keep the ticketing system. Improve everything after the front gate.
ScanOne and SOSA can complement the venue’s primary ticket scan with consented access for suites, clubs, elevators, workforce zones, and non-ticketed personnel.
Notify suite or hospitality teams when approved guests reach a zone
Support staff, media, medical, cast, vendors, and teams without inventing a consumer ticket
Reduce repeated phone scans while preserving auditable access decisions
03EVENT HOLDERS, TEAMS & ARTISTS
Run the full experience—or connect the systems already in place.
Use an existing issuer where an approved integration is available, or combine On the Runway, Ticket Tailor, SecureOne, and SOSA for a more complete event stack.
Registration, seating, transfers, maps, schedules, sponsors, donations, information, and parking
Branded event guidance that can replace fragmented ‘Know Before You Go’ emails
Identity, age, credential, consent, waiver, and access requirements when the event calls for them
A LIVING KNOW-BEFORE-YOU-GO
Update once. Carry it through the event.
Instead of asking guests to retrieve a static email, an event can keep the latest guidance next to the ticket and surface only the sections that apply.
EVENTSmashing Pumpkins
TicketsParkingMapsSchedule
PARKING & ARRIVAL
Your pass is ready
See the assigned lot, recommended gate, opening time, accessibility information, and route.
01
Before arrival
Ticket delivery, the correct account email, parking, bag policy, timing, maps, accessibility, and venue instructions.
02
At the property
Use the issuer-controlled ticket at entry, then policy-controlled SOSA access for suites, clubs, hospitality, and approved work areas.
03
Inside the event
Schedules, seating, sponsors, exhibits, support, and updated information remain available without another email search.
DEPLOYMENT CHOICES
CONNECT
Meet the venue where it is.
Preserve the established primary ticket system and add discovery, membership, event guidance, and downstream access where contracts and APIs permit.
END TO END
Own the guest journey.
Combine On the Runway event operations, Ticket Tailor registration and seating, SecureOne guest records, and SOSA property access.
WORKFORCE & VIP
No ticket required.
Issue role- and site-specific access to employees, cast, media, medical teams, vendors, owners, players, coaches, and approved guests.
ILLUSTRATIVE COST MODEL
Make every layer visible.
Ticketmaster does not publish one universal fee percentage; fees vary by event and commercial agreement. Use this model to test a visible fee load against a transparent alternative stack.
Planning tool only. The 25% starting assumption is close to the GAO's historical, nongeneralizable 27% average for primary-market fees; an actual event may be materially different. The model excludes taxes, venue-set facility charges, refunds, hardware, cellular/networking, staffing, implementation, fraud loss, chargebacks, and negotiated revenue sharing. Final SecureOne/SOSA pricing remains deployment-specific until a commercial schedule is published.
Prove the experience without disrupting the venue.
Begin with a private suite, a member event, a smaller venue, or an organization hosting outside events on its property. Measure guest friction, unauthorized-access exceptions, staff touches, and total cost per attendee.